Статья 'Мотивационная направленность женского предпринимательства в России ' - журнал 'Психолог' - NotaBene.ru



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Motivation of Women Entrepreneurs in Russia

Kuznietsova Tetiana

PhD in Psychology

post-graduate student of the Department of Acmeology and Psychology of Professional Activity, Faculty of Psychology at Russian Presidential Academy of National Economy and Public Administration (The Presidential Academy, RANEPA)

119606, Russia, Moskovskaya oblast', g. Moscow, Prospekt Vernadskogo, 82, of. 223, blok 2

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In her research Kuznetsova discusses the development of female business in Russia. In particular, she discovers that the index of motivation for starting a business is significantly different for women than for men. Moreover, the main problems preventing women from developing their own business include gender stereotypes, fierce competition with men, fight against stereotypes in the society, high credit interest rate, and absence of business education, knowledge, skills and competences. To write this article, Kuznetsova has reviewed public speeches made by the representatives of international organisations, findings and discoveries of Russian researchers, and her own experience of working with women who conduct small and middle business. There is a support and promotion of women entrepreneurs in Russia. Women become more active and committed to achieving their financial goals. They learn lessons from their mistakes and seek for additional training necessary to run one's own business. In response to the arising need in business education, there are short-term programs that teach business and affordable by female owners of small and medium business. 

Keywords: assertive activity, competition, gender stereotyping, motivation, business, women entrepreneurs, social entrepreneurship, social projects, WBI, EBRD
This article written in Russian. You can find full text of article in Russian here .

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