I. A. Monina Political Advertising.

Abstract: Politics cannot do without advertising. Even more than that, its efficiency is directly dependent on political technologies. It is especially seen in the sphere of political marketing and political populism. Political marking is an attempt to apply marketing practices to the political market. Scientists mostly criticize the word “political market” being used in this context. Unlike at the goods and services markets, there are no buyers/consumers/users in politics and especially in political vote and elections.