Символика подсознания

Система Автоматизированная Издательства

doi:10.7256/2454-0722.2008.3.56144


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Psychology and Psychotechnics

Reference:

Spirova, E. M. Symbols of the Subconsciousness // Psychology and Psychotechnics. 2008. № 3. URL: https://en.nbpublish.com/library_read_article.php?id=56144

Spirova, E. M. Symbols of the Subconsciousness

Abstract: the article reveals the role of the unconscious in advertising. The latter is viewed as one of the human “sense experiences”. The author describes the work of a tachistoscope, highlights the importance of stereotypes as a tool for manipulation of the sub consciousness and speaks of the advertising as a “vicious tempter”.

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