Abstract: Constantly occurring on the political map of the world of change in conditions of globalization of society brought in 21 eyelids to a deconstruction of unipolar hegemony and multipolar development of society, and, therefore, to transformation of instruments of management by the global political processes one of which there was soft force. The fact became result of the analysis of transformation of theoretical approaches to studying of a concept of soft force that for the solution of political and strategic tasks action of soft force of any state (the supranational organizations, multinational corporation, etc.) first of all is directed on change of consciousness and subconsciousness of the person who becomes today the captive of soft technologies. Only integrated and system approach to studying of a subject allows to investigate deep mechanisms of realization and key points of influence of "the soft force", instruments of its application in foreign policy. Disclosure of integrity of a studied subject (soft force), in it and outside is impossible for all complexity of its cumulative parts, diverse communications without system approach to society and individual studying as its main component. Theoretical basis of a concept of "the soft force" works of domestic and foreign researchers in the field of philosophy, sociology make today, psychology, stories and political science. Today it is impossible to tear off philosophy from policy, moreover, it is necessary to emphasize that influence on a choice and formation of outlook of an individual in the conditions of the global world is the political act. The philosophy defines outlook of the person therefore to consider philosophical activity it is necessary any more only as "individual" development of the concepts developing in harmonous system, but also as fight in the field of culture for alteration of national "mentality". The modern world in which we stay, is the world which is quickly changing and fluid, and therefore it badly we understand and badly we operate. We live during an interregnum era – in a situation when one form of the power came to end, and new didn't settle yet. The way with which the mankind solved problems earlier, any more doesn't work. We stay being able between antecedents and future, consciously and unconsciously expecting event which will define our way of life. It is obvious that today it is impossible to define and understand the obvious and hidden mechanisms of management of global processes in the world community, to create the concept of soft force and to build an effective system of national security without deep and complex studying of society and an individual.