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Culture and Art
Reference:
Kirillova, N. B.
Human and Myth in Space of Media Reality
// Culture and Art.
2012. № 2.
P. 78-86.
URL: https://en.nbpublish.com/library_read_article.php?id=59280
Kirillova, N. B. Human and Myth in Space of Media Reality
Abstract:
The article descibes challenges of the
information epoch, infl uence of information technologies on
social conciousness, growing role of media culture including
the industrial culture, transmission of information and the
culture of perception of this inormation. Mass media is more
and more actively acquiring new functions of creation of a
new social and cultural human environment – virtual world which is often perceived as an objective reality. They create
myths which allow us to perceive and explain the world
around. However, myths create a human themselves as well.
Formation of a personal outlook, system of morals, picture
of the world is one of the main functios of media culture
in modern society. In the long run, media helps a special
mythological media reality. Modern human happens to be
between a myth created by mass media and objective reality.
This is why the ‘ecology of culture in the space of a screen’
becomes so important. Media education plays an important
role in formation of that ecology. Its object and subject is a
media human – a new type of personality of the 21st century.
Keywords:
cultural stuies, information technologies, media culture, media environment, medial reality, virtual reality, cypser space, media human, myth and mythmaking, media education and media competence.
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