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Culture and Art
Reference:
Sidorova, G. P.
Soviet Economic Daily Life in Popular Culture
of the 1960 – 1980th: Archetypical Grounds
of Image Codes
// Culture and Art.
2015. ¹ 2.
P. 145-156.
URL: https://en.nbpublish.com/library_read_article.php?id=66071
Sidorova, G. P. Soviet Economic Daily Life in Popular Culture
of the 1960 – 1980th: Archetypical Grounds
of Image Codes
Abstract:
The research subject of the article is the archetypical grounds of the images of Soviet
economic daily life represented in popular art of the 1960 – 1980th. The images typical for the Soviet
culture depict an archetypical narrative model – longing for harmony and urge to overcome Chaos
and create Cosmos. Each image contains a code that serves as the key to understanding the Soviet
culture. To discover these image codes, the author of the article analyzes iconic pieces of art that have
been popular for long time, reflects the state of mind and spirits of the society and have a large number
of readers/audience and popular quotations. The research methods used by Sidorova in her article
include the following: the comparative method that allows to describe the changes of the Soviet
economic culture since the 1960th (the Khrushchev Thaw) till the Seventieth, semiotic method, the
archetype concept, hermeneutic method, content analysis and the method of historical typology. It is
the first time that the archetype concept as well as the archetype classification that was introduced by A. Chernyshov within the framework of the Russian national culture offered are applied to the
analysis of images of the Soviet economic daily life in popular art of the 1960 – 1980th. Having analyzed
the Soviet economic daily life presented in iconic pieces of popular culture of the 1960 – 1980th,
the author has discovered the image codes that have the best representation of the archetype narrative
model. According to the author, the images of the Soviet economic daily life relate to such archetypes
of the Russian national culture as Heroism, Simplicity, Search, Creativity, Wisdom, Loyalty,
Love, Care, Carnival and Rebellion. The images that personified the archetype of Love have become
the most popular ones. The image codes of Soviet economic daily life present the collective view of
the socialistic variant of the national esthetical ideal and reflect the dynamics of that ideal. Thus, the
images that personify the archetypes of Simplicity and Creativity have been gradually disappearing
since the 1960th till 1980th. The meaning of the Heroism archetype has been shifted from labor deeds
for the country to the performance of duties and self-sacrifice for one’s family. New images of Rebellion
and Carnival started to appear. Cosmos had the same structure Communism had. The path to
Cosmos went in struggle with Chaos but the main drivers were not antagonism between classes or
an external enemy but the struggle of the ‘builder of Communism’ against his internal enemy, i.e. his
moral diseases, irresponsibility, dishonesty and indifference. These image codes reflect the duality
of the Soviet picture of the world: the image codes declared that the society was moving towards
Cosmos (i.e. Communism) while in fact Chaos was growing, i.e. massive irresponsibility, economic
mismanagement, dishonesty, social injustice and etc.
Keywords:
Soviet culture, economic culture, daily life, popular art, symbolic structure, archetype, Russian national culture, image, code, iconic piece of arte.
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