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Modern Education

The role of social representations in students’ motivation to acquire further education

Koshkin Andrei Petrovich

Doctor of Politics

Professor, the department of Political Science and Sociology, Plekhanov Russian University of Economics

117997, Russia, Moscow, Pereulok Stremyanny 36

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Novikov Andrey Vadimovich

assistant, the Department of Political Science and Sociology

117997, Russia, Moskva, g. Moscow, per. Stremyannyi, 36, kab. 339

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Abstract: Under the conditions of rapid development of the market of further educational services, multiple universities show interest in attracting the students to education upon the program of further professional education. From such perspective, it is extremely important to identify the significant social factors that greatly affect the representations of students regarding further education and their role in creation and establishment of motivation to continue education. This work focuses on analysis of the role of social representations on motivating students to receive further professional training during studying in the university. The research leans on the results of sociological surveys that involved 452 of the Russian students. The results were analyzed using the factor analysis, hierarchical cluster analysis, k-means clustering, and regression analysis. The authors examines the attitude of the Russian students towards further education using the six scales: 1) informedness about such programs; 2) social representations (content, conditions, price); 3) idea of the necessary characteristics of the programs and expectations; 4) desire to receive further professional training currently and in the future, as well as the impeding factors. The four basic representations about the further education have been determined in students’ consciousness. The results of the research demonstrate that social representation have a poor impact upon students’ desire to acquire further professional training during studying in the university, however have substantial effect in long-term perspective.

Keywords: sociology of education, perception of education, social factors, educational services, education, motivation, social representations, further education, training programs, students
This article written in Russian. You can find full text of article in Russian here .

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