Статья 'Репутация. Репутационный дискурс. Репутационный ущерб' - журнал 'Психолог' - NotaBene.ru
Journal Menu
> Issues > Rubrics > About journal > Authors > About the Journal > Requirements for publication > Editorial collegium > Editorial board > Peer-review process > Policy of publication. Aims & Scope. > Article retraction > Ethics > Online First Pre-Publication > Copyright & Licensing Policy > Digital archiving policy > Open Access Policy > Open access publishing costs > Article Identification Policy > Plagiarism check policy
Journals in science databases
About the Journal

Публикация за 72 часа - теперь это реальность!
При необходимости издательство предоставляет авторам услугу сверхсрочной полноценной публикации. Уже через 72 часа статья появляется в числе опубликованных на сайте издательства с DOI и номерами страниц.
По первому требованию предоставляем все подтверждающие публикацию документы!
MAIN PAGE > Back to contents
Psychologist
Reference:

Reputation. Discourse about Reputation. Reputational Damage

Ovrutskiy Aleksander Vladimirovich

head of the Department of Speech Communications at Southern Federal University

344023, Russia, Rostov-on-Don, str. Truda, 18, ap. 23

alexow1@ya.ru
Другие публикации этого автора
 

 

DOI:

10.7256/2409-8701.2016.4.19631

Review date:

03-07-2016


Publish date:

01-09-2016


Abstract: The purpose of the article is to provide definitions of the terms 'reputation', 'discourse about reputation' and 'reputational damage'. In this research Ovrutsky also describes social-psychological, economic, cultural, legal and sociological aspects of reputation. Reputation is viewed as an interdisciplinary term and a specific phenomenon of professional communication practices, public relations being the main practices in this case. The author of the article draws on the statement that reputation is a binary phenomenon. On the one hand, it is a non-material psychological and economic resource allowing reputation objects (enterprise, person, country, particular social groups) to convert emotional patterns of stakeholders influencing the reputation of social groups into economic goods (competitiveness, brand premium, willingness to exchange, loyalty, etc.). On the other hand, stakeholders themselves represent attitudes and views on one's reputation, in this case reputation serves as a social-perceptive phenomenon and oen of the kinds of social attitudes. In other words, as a resource reputation is localized in the objects of reputational management and represented in individual and collective consciousness of stakeholders in the form of social attitudes. In this case social attitudes reflect the part of social reality voluntary constructed through the system of texts. The author has also analyzed the term 'reputational damage' and defined the system of texts designated at causing reputational damage as 'discourse containing damanging information'. The author introduces two concepts of restoring reputation in case of reputational damage, these are the model by William Benoit and the model by Max Weber, Ericsson and Stone. The author also offers his own strategy for anticipating reputational damage illustrated by a relevant media example. The methodological basis of the research includes the concept of social attitudes that view components of individual and collective consciousness as social attitudes with a certain structure which includes the information field, emotional-evaluative and behavioral components. In his analysis the author has used the discourse approach that allowed to combine texts forming and influencing reputation into one system and is characterized with such features as voluntary nature, dialogueness and intentionality. By their structure, social attitudes are isomorphic to the discourse about reputation, therefore its structural and functional analysis allows to speak of reputation itself. Theoretical and practical material presented in the article is aimed at increasing professional communication PR practices. It is concluded that theoretical researches of recent years and accumulation of empiric material on the topic of 'reputation' prove the social need in development of the theory of reputation as well as a certain theoretical interdisciplinary approach to professional media communication practices. 


Keywords: reputation, reputational damage, discourse about reputation, business reputation, social images, mediatexts, restoring reputation, discourse containing damaging information, public relations (PR), anticipation strategies
This article written in Russian. You can find full text of article in Russian here .

References
1.
De Carvalho R. Reputation management as relationship management// Paper to the ANZCA 04 Conference, Sydney, July 2004. [Elektronnyi resurs]-Rezhim dostupa: http:// www.conferences.arts.usyd.edu.au/viewpaper. php?id=70&cf=3
2.
Ovrutskii A.V. Sotsializatsiya organizatsii i kommunikativnye protsessy// Teleskop: Zhurnal sotsiologicheskikh i marketingovykh issledovanii. 2013, № 2. S. 38-39.
3.
Shoven P. Sotsiologiya reputatsii// Otechestvennye zapiski. № 1, 2014, s. 85-99.
4.
Ryaguzova E.V. Reputatsiya lichnosti kak kredit doveriya drugogo // Izv. Sarat. un-ta. Nov. ser. Ser. Filosofiya. Psikhologiya. Pedagogika. 2014. T. 14, vyp. 1. S. 71‒76.
5.
Belevskaya E.S. Reputatsiya kak sotsiokul'turnye fenomen: mekhanizmy i vzaimovliyanie kul'tury i reputatsii// napravleniya modernizatsii sovremennogo innovatsionnogo obshchestva: ekonomika, sotsiologiya, filosofiya, politika, pravo. Materialy Mezhdunarodnoi nauchno-prakticheskoi konferentsii: v 3 chastyakh. 2015. S. 37-40.
6.
Kol'yakov A.M. Osobennosti rassmotreniya sudami del o zashchite chesti, dostoinstva i delovoi reputatsii na sovremennom etape// Pravo i sovremennye gosudarstva. 2015. № 3, s. 43-54.
7.
Brik E.E. Sootnoshenie prava na zashchitu delovoi reputatsii i prava na svobodu slova i informatsii// Sovremennye problemy pravotvorchestva i pravoprimeneniya. Materialy Vserossiiskoi studencheskoi nauchno-prakticheskoi konferentsii. 2016. S. 100-102.
8.
Ovrutskii A.V. Reputatsiya kak psikhologo-ekonomicheskii resurs// Ekonomicheskaya psikhologiya i povedencheskaya ekonomika v usloviyakh global'nykh sotsial'nykh i ekonomicheskikh izmenenii. Materialy Vserossiiskoi nauchnoi konferentsii. 2014 s. 47-51.
9.
-Global RepTrak 100 The World’s Most Reputable Companies// Elektronnyi resurs-Rezhim dostupa: ttp://www.rankingthebrands.com/PDF/Global%20RepTrak%20100%20Report%202013,%20Reputati on%20Institute.pdf)
10.
Brinev K.I. Sudebnaya lingvisticheskaya ekspertiza po delam o rasprostranenii nesootvetstvuyushchikh deistvitel'nosti porochashchikh svedenii (problema razgranicheniya kategorii «svedenie/ mnenie», «otsenka/ fakt»)// Mir nauki, kul'tury, obrazovaniya. 2010. № 1, s. 83-87.
11.
Benoit W. L. Accounts, Excuses and Apologies: A Theory of Image Restoration Strategies. – N. Y. : State University of New York Press, 1995. – 197 p.
12.
Benoit W. L. Image repair discourse and crisis communication // Public Relations Review, Summer 1997. – V. 23. – N 2. – P. 177(10). [Elektronnyi resurs]. – Rezhim dostupa: http://www.ou.edu/deptcomm/ dodjcc/groups/98A1/Benoit.htm
13.
Weber M., Erickson Sheri L., Stone M. Corporate Reputation Management: Citibank's Use of Image Restoration Strategies during the U.S. Banking Crisis // Journal of Organizational Culture, Communications and Confl ict. – Vol. 15. – № 2. – July 2011 [Elektronnyi resurs] – Rezhim dostupa: http://www.questa.com/library/1G1-263157563/co
14.
Kulikova O. V. Diskursivno-pragmaticheskie kharakteristiki professional'noi kommunikatsii (na primere ekonomicheskogo diskursa) // Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. № 8, 2013. S. 9-24.
15.
Tyukarkina O.M. Imidzhevaya strategiya Velikobritanii: analiz klyuchevykh platform po optimizatsii obraza strany // Mezhdunarodnye otnosheniya. - 2015. - 3. - C. 273 - 282. DOI: 10.7256/2305-560X.2015.3.10212.
16.
O.A. Kuliush Pravovye problemy kompensatsii moral'nogo vreda pri zashchite delovoi reputatsii sub''ektov predprinima tel'skoi deyatel'nosti // Politika i Obshchestvo. - 2011. - 9. - C. 30 - 36.
Link to this article

You can simply select and copy link from below text field.


Other our sites:
Official Website of NOTA BENE / Aurora Group s.r.o.
"History Illustrated" Website