Статья 'Отношение к женщинам с различным этно-религиозным оформлением внешнего вида' - журнал 'Психолог' - NotaBene.ru
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Attitude Towards Women with Different Ethno-Religious Appearance

Pogontseva Dar'ya Viktorovna

PhD in Psychology

associate professor of the Department of Social Psychology at Southern Federal University

344002, Russia, Rostovskaya oblast', g. Rostov-Na-Donu, ul. Turgenevskaya, 40, kv. 13

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Abstract: In the modern world, we are constantly confronted with situations in which people are discriminated because of their appearance. One of the forms of discrimination is ethnolookism when the evaluation of ethnocultural identity is based on an assessment of the external appearance, and this evaluation results in a certain attitude, discriminatory or tolerant. In her article Pogontseva outlines the problem of attitudes toward women in connection with ethno-religious characteristics of their appearance for example, hijab (an Islamic handkerchief covering hair and neck). The research involved 807 people (371 men and 436 women) aged 18-55 years old (the average age was 25 years) living in Rostov-on-Don, Russia. The author has used her own questionnaire consisting of an incentive material (2 sets of photographs of 5 girls, in one case it is a portrait, in full-face, taken with natural make-up, the second set - the same girls, but in black hijabs). Respondents were asked to evaluate their attitude to the girls on the photos, on a scale from friendly to hostile, and to assess the degree of acceptance of the discriminatory behavior of the Other on the basis of the girl's appearance in the photograph. Based on the results, it can be said that the hostility towards the girl in the hijab is based only on the design of their appearance. It can be also noted that while the discriminatory behavior of the Other is directed at the girl in the hijab, respondents tend to condemn this behavior less than when the discriminatory attitude is directed at the girl without the hijab. Thus, the author emphasizes that a trigger of ethnolookism can be just a cover for a head or other symbols of different cultures.

Keywords: adoption of discriminatory behavior, attitude, ethnolookism, lookism, appearance, hijab, discrinination behavior, discrimination, racism, islam
This article written in Russian. You can find full text of article in Russian here .

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