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Features of Self-Attitude of Girls Participating in Castings Who Receive Different Evaluation of their Beauty

Labunskaya Vera Aleksandrovna

Doctor of Psychology

professor at Southern Federal University

344006, Russia, g. Rostov-Na-Donu, ul. Bol'shaya Sadovaya, 105/42, kab. Nagibina, 13.-219

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Abstract: The subject of the research is the different types of self-attitudes of girls participating in castings and differing in the evaluation of their beauty by consumers. The object of research is the мisual presentation of the appearance (photos) of the girls involved in castings as well as evaluation of their appearance based on the scale of «beautiful-ugly». The study involved 50 girls aged 18 to 22 years old, participating in the casting, who had voluntarily agreed to provide images of their appearance for grading them «beautiful-ugly», and participated in psychological testing of their self-attitudes. Experts (consumers) who evaluated appearance of casting participants were 125 female students aged 18 to 22 years old. The research methodology includes the principle of linkages between physical appearance and inner world of the person. At the empirical level this principle implements the system study and evaluations of self- attitudes of outer beauty. The authr's choice to study self- attitudes of girls participating in castings was mainly determined by the fact that the appearance of the person carries information about his or her attitude to his or her self and others, and the fact that one's self- attitude is a factor regulating the entire system of relations, and positive attitude towards yourself and others is a requirement for girls participating in various types of castings. Research methods include questionnaire MRS developed by S. Pantileev, and ten-point scale «beautiful-ugly». To identify differences  inself - attitudes of girls (casting contestants) the author has applied the methods of descriptive statistics, t - criterion paired samples, and Т- test for independent samples. The main findings of the research are the conclusions that girls who were evaluated as beautiful demonstrate such qualities as self-guidance, and integral self- attitude «autosympathy». They seek to control their behavior, build on their identity, and have a clear image of their goals. Unlike the other girls participating in castings, these girls have a high level of self-acceptance, positive attitude and respect towards themselves. From the practical point of view, these results show the need to take into account the integrity of external and internal perceptions when conducting castings. 

Keywords: beauty evaluation, beauty, appearance, internal, external, self-guidance, autosympathy, self-attitude, casting, consumer
This article written in Russian. You can find full text of article in Russian here .

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