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Psychologist
Reference:

The Metaphors of 'Friends' and 'Aliens' in the Perception of People with Different Ethnocultural Appearance as Representations of Various Ethnic 'World Views'

Alperovich Valeriya

PhD in Psychology

Associated Professor at Academy of Psychology and of Pedagogics, Southern Federal University

344065, Russia, Rostovskaya oblast', g. Rostov-Na-Donu, per. Dneprovskii, 116, of. 419

valdmalp@rambler.ru
Другие публикации этого автора
 

 

DOI:

10.25136/2409-8701.2018.3.26751

Review date:

02-07-2018


Publish date:

13-08-2018


Abstract: This study is devoted to the problem of differences in metaphorical ideas about people with a different ethnocultural appearance as representations of various ethnic “world images”. The purpose of the study was to conduct a comparative analysis of the metaphors of "friendly" and "alien" people with different ethnocultural appearance in persons with a similar ethnocultural appearance. The subject of the research was the metaphors of "friendly" and "alien" people with a "Slavic", "Caucasian" and "Asian" appearance in persons with a "Slavic" appearance. The following methods were used: content analysis of metaphors, correlation analysis. The method developed by the author for the study of the metaphors of "friendly" and "alien" people with different ethnocultural appearance is applied. It was first established that the metaphorical images of “alien” people and “enemies” with an “Asian” appearance are more positive than the metaphorical images of “alien” people and “enemies” with a “Caucasian” appearance. Respondents perceive “friendly” people with “Caucasian” appearance as having more similarity with them than “their” people with “Asian” appearance. It was concluded that the images of "friendly" people with different ethnocultural appearance in the subjective perception may have a similar structure, may be mediated by the same criteria for categorization of surrounding people in the "own" continuum - "alien", and the images of "alien" people with different ethnocultural appearance can be structurally different. Stereotypical metaphors of communication partners with different appearance indicate the impact of ethnocultural codes on ideas about other people from different ethnocultural groups.The results of the research can be applied in applied social psychology of conflict and discrimination.


Keywords: Caucasian external appearance, Slave external appearance, ethnolookism, external appearance, ethnocultural external appearance, aliens, friends, metaphors, Asian external appearance, ethnic image of the world
This article written in Russian. You can find full text of article in Russian here .

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