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World Politics
Reference:

The Humanitarian Image of Russia as an Example of its “Soft Power”

Vedernikova Mariya Igorevna

Postgraduate at the Centre for Cultorological Studies, Institute of Europe of the Russian Academy of Sciences

125993, Russia, g. Moscow, ul. Mokhovaya, dom 11, str. 3.

maria.vedernikowa@yandex.ru
Другие публикации этого автора
 

 

DOI:

10.7256/2409-8671.2016.1.18471

Review date:

25-03-2016


Publish date:

31-03-2016


Abstract: The article is devoted to the humanitarian side of Russia’s image in Europe. The author emphasizes the cultural, scientific, and educational cooperation between Russia and the EU which not only has particular results, but is also the example of Russia’s “soft power” promotion. The article considers the examples of this cooperation and defines its main advantages. Special attention is paid to the explanation of the importance of cooperation with the European countries in this sphere. The research object is the image of Russia in the EU; the research subject is its humanitarian side. The research methodology is based on the comparative analysis and observation, and the methods of induction and deduction. The author considers the importance of the nation branding mechanism in the image policy of Russia. Moreover, the scientific novelty of the study lies in the attempt to divide the European population into various groups according to the criteria of loyalty towards Russia. The author emphasizes the importance of sociological and marketing research of the audience for increasing the cooperation effectiveness. 


Keywords: country's image, scientific cooperation, cooperation in the educational sphere, European countries, image, EU, nation branding, Russia's image, loyalty, soft power
This article written in Russian. You can find full text of article in Russian here .

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