Abstract: The authors examine the psychological factors that encourage a person to get the services of a private clinic of aesthetic medicine. The purpose of the research is to study the manifestations of adaptive and maladaptive perfectionism, anxiety and aggressiveness of the patient of the aesthetic medicine clinic. Study participants: 39 patients of a private dermatocosmetology clinic, mostly women. A control group of the study, constituted of biologists and psychologists of different ages (students and specialists). Methods: the ARS-R perfectionism scale in the R. Slaney model, the Bass-Perry aggression questionnaire, the Spielberger personal anxiety questionnaire, unfinished sentences. The reasons for going to the doctor was analyzed, a medical history was collected. Results: the psychological portrait of a modern patient of a private aesthetic clinic in Moscow is described. Conclusions: 1. In an empirical study, only one statistically significant difference was found between the patient group and the control group. Procrastination as a tendency to procrastination, inability to start acting higher in the control group. Oral care traditions have already developed in society, perhaps in the future similar traditions will arise regarding new cosmetic technologies and procedures. 2. In the group of patients with a request for invasive, injectable procedures, the discrepancy with their requirements is higher than in patients with other requests. Patients with a request for injections also experience greater fear and anxiety (the results are statistically significant). 3. The group of patients with acne, scarring and rosacea, share lowest rates of anger. At the same time, the group of patients with acne, scars and rosacea, share low average values of anger. The same patients, reveal disorders in 80% of cases.