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Abstract: The article is devoted to avant-garde which is viewed as an integral system of culture with its own axiology and its own esthetical measure. It is well understood that the purpose of avant-garde is creation of a new cultural continuum but not just an artwork. Avant-garde is an important element of renovationism movement in a universal culture. It is the art of generating and changing forms where an artist is himself involved in transformation of the world, turning from a subject into an object of history.

Keywords: cultural studies, art, science and scientifi c character, culture, avant-garde, irrationalism, cultural continuum, the idea of total artwork, cosmicality of cogitation and language, avant-garde poetics.

Abstract: The article is devoted to the language as one of those cultural components which are the most apprehended by very diverse culture beams with a very different level of education. However, as numerous examples show, collective stereotypes and prejudices are rather usual for famous writers, people of art and even scientists including linguists. Collective concepts of the world and language also need explanation and assessment. The article compares collective concepts of language in the two countries, Russia and Japan; regarding Russia the article covers only Russian language speakers.

Keywords: cultural studies, linguistic culture, native language, collective consciousness, stereotypes and prejudices, cultural infl uences, modernization, westernization, national specifi city, concept of the world and language.

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Abstract: The article is devoted to the revival of esthetics at the end of 1950th. The background for such a revival was rehabilitation of avant-garde in art at the beginning of the 20th century not only in the Soviet Union but also all over the world. It was particularly expressed in the spirits of the ‘thaw’ epoch. Esthetics was aimed at overcoming dehumanization. Discussions of this topic (which played an important role for western existentialism) involved early works of Karl Marx which touched upon the issue of ‘estrangement’. Renovating esthetics demonstrated an expansion of the utilitarian into the sphere of esthetics which contradicted to the idea of William Morris about estrangement of culture from society. In such a situation esthetics of early epochs in history became very topical.

Keywords: cultural studies, esthetics, post-culture, esthetical renaissance, dehumanization, avant-garde in art, estrangement, Mediaeval esthetics, symbolic forms of expression, Plato’s discourse.

Abstract: The author focuses on the transfer from the Medieval Epoch of Renaissance to the Modern Age. The article studies transformations in the concept of death and attitudes to human body in the 16th-17th centuries. The author considers semantics of the images of death at the turn of the Middle Age and Renaissance and interprets various plays of the Death Dance and Anatomy Theatre. Special attention is paid at connection between development of anatomy and technological revolutions which resulted in a birth of modern electronic storages of medium.

Keywords: cultural studies, information, storages, anatomy, theatre, technology, Medieval, Renaissance, eternity, revolution.

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Abstract: The article proves the thesis that reality is a mistake. Based on the author, the entire psychoanalysis is based on mistakes. Mistakes are often met in everyday life. The imaginative plot is based on the phenomenon of a mistake.

Keywords: cultural studies, reality, mistake, mythology, language, Wittgenstein, psychopathology, life, non-transparency.

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Abstract: The author analyzes Polish and Byelorussian proverbs about poverty and wealth and compares their similarities and differences. The results of this study are compared with the other studies of the topic of poverty and wealth as well as studies about mental characteristics of Polish and Byelorussian nations. It is concluded that Polish people demonstrate a more active and optimistic attitude to opportunities enrichment.

Keywords: cultural studies, poverty, wealth, proverbs, Poland, Byelorussia, mentality, inequality, discourse, study.

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Abstract: The article is built on the concept of ‘scheme’ and analyzes the functions of schemes (based on the author, schemes create a new reality, direct activities and describe objects). The author also discusses relations between schemes and signs. In particular, it is shown that schemes are a necessary condition for formation of signs and different types of knowledge.

Keywords: cultural studies, sign, scheme, reality, meaning, knowledge, object, activity, understanding, work.

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Abstract: As a part of the Soviet mass culture and society, literature was aimed at forming values of communist morality including simplicity and modesty of personal and everyday life. Mass literature formed these values through positive and negative, direct and indirect assessments of heroes and their actions. In modern cultural studies the items of everyday life are included in a broad understanding of a text. Certain items of everyday life and heroes’ attitudes to these items display an indirect assessment of heroes. Special attention to details of everyday life which is typical for the most popular genre – detective story – as well as the tendency of mass literature towards ‘the truth of life’ in the middle of the 1950th makes this genre to be an interesting source of cultural studies. The goal of the article is to trace back how the Soviet detective story of the 1960-1980th used texts of everyday life (clothes, footwear, jewelry) for forming the communist morality.

Keywords: cultural studies, communist morality, literature for general readers, detective story, text, everyday life, meaning, oppositions.

Abstract: The article studies existing methods of the analysis of cultural resources including resources of ethnology in the global network. Special attention is paid at intellectual resources which are, due to their credible and intelligent content, capable of standing against ethno nationalistic discourse into ethnicity currently prevailing on the Internet as well as implanting values of intercultural respect and tolerance. In her article the author describes various methods of analysis of information distributed within electronic resources and compares these methods in order to defi ne the most effective ones. The author also touches upon the questions of quality of information represented in the global network.

Keywords: cultural studies, electronic mass media, online journalism, discourse of ethnicity, discourse analysis, web-site analysis methodology.

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Abstract: The article views the basic elements of postcolonial discourse which infl uenced development of mo dern art and its theories. The author gives a critical evaluation of the post-colonial paradigm comparing it to the de-colonial turn as a more perspective tendency in comprehension of modern culture, art and society. The author also compares the Western esthetics and esthesis as spheres of sensual perception of the world which needs de-conolization. The author also touches upon the question of understanding the actual art of post-Soviet space from the point of view of the de-colonial turn.

Keywords: history of art, esthetics, esthesis, postcolonial paradigm, de-colonial turn, modern art, trickster, relational esthetics, global coloniality, Eurasian frontier.

Abstract: The author offers a summary of scientifi c experie n ce in correlating complex category systems of modernism and Rus sian avant-garde of the 20th century. A new vision of the author allows to view modernism as a general cultural phenomenon crea ted by the Western civilization and being spread everywhere while avantgarde is described as a mainly Russian creation. Actualization of the latter played an important role for Russian art and culture because it formed a culturally centered epoch called the Silver Age.

Keywords: avant-garde, modernism, art, categories, esthetics, culture, art, destruction, world outlook.

Abstract: The article is devoted to the analysis of an allegoric portrait of the Duke Cosimo I de’Medici featured as Orpheus (artwork by Agnolo Bronzino). Being an example of a man in love and a founder of orphism, for Marsilio Ficino and his followers Orpheus became a symbol of wisdom teaching people a virtuous and beneficial to society life. The author of the article makes a suggestion that Plato’s Symposium influenced creation of the portrait. Florentine humanist Cosimo Bartoli is viewed as a potential author of the iconography version of the portrait.

Keywords: cultural studies, Renaissance, Duke Cosimo I de’Medici, Orpheus, the Symposium by Plato, fi ne arts, humanism, neoplatonism, harmony.

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Abstract: This article is a topical conversation about interpretation of A. P. Chekhov’s dram in modern world theatre and festivals of the recent years. The article analyzes concrete stage plays shown in 2010 in Moscow during the International Chekhov’s Theater Festival. The author questions whether those plays actually refl ected the main tendencies of the global Chekhov’s theatre and were a decent even in art. If so, then the plays shown during the festival create a vast fi eld for polemics – not only in the sphere of interpretation of this author in our directing practice but, which is the most important, in the sphere of established principles of the theatre festival policy in our country.

Keywords: history of art, A. P. Chekhov, drama, play, inter national festival, anniversary, Moscow, interpretation, theatre life.

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