Abstract: The subject of this research is the novel by the contemporary author Evgenia Nekrasova “Kalechina-Malechina”. The novel contains the elements of fantasy and mysticism, which can either have purely rational, materialistic explanation or irrational – surrealistic. Therefore, the composition is viewed through the prism of synthesis of the elements of magical, irrational and familiar everyday reality. Such approach allows attributing the novel to “magic realism”, which is interpreted not as a school or direction, but a literary method used by multiple authors of various national literatures. The key characteristics of the methods as follows: system of the two worlds, binary chronotope, duplicity, and mythological implication. The complex methodological approach includes intertextual analysis and mythopoetic commentary. The conducted analysis allowed determining the peculiarities of structuring artistic world in the novel; principles of creating chronotope and conflicts between individual and the society; principles of narrative structure; and motifs. The novel by E. Nekrasova “Kalechina-Malechina” represents an example of the literary method of magic realism, which manifests on the level of system of the two worlds and development of the chronotope. Narrative structure is built on the synthesis of child’s worldview of the heroine and the author’s vision, which leads to an ambivalent perception of the world. The article provides a detailed overview of the storyline, which main theme is the initiation of the main heroine into the adult life assisted by a magical helper – Kikimora.

DOI: 10.7256/2454-0749.2020.12.34335

Abstract: The goal of this article lies in determination of instances of application of epithets in learning a foreign language. The object of this research is teaching students a second foreign language, while the subject is the stylistic devices of epithets of literary texts. The author provides an overview of scientific literature on the topic, and outlines the fundamental scientific concepts of modern researchers. Analysis is conducted on the peculiarities and typological characteristics of epithets in the English and Russian languages. The author offers practical exercises for teaching foreign language based on literary texts containing epithets. The scientific novelty consist in revelation of the factors of application of epithets of literary texts that play an important role in learning a second language. Usage of epithets in teaching foreign language gives more profound understanding of culture and specifics of another language, which promotes better acquisition of the language. Special attention is given to the specifics of translation of various epithets from English to Russian and from Russian to English. The conclusion is made that usage of the stylistic features of epithets significantly affects the formation of linguocultural competences of the students learning a second foreign language.

DOI: 10.7256/2454-0749.2020.12.34501

Abstract: The subject of this research is translation techniques of the epic literature of cognate linguocultures – Altai and Yakut. The relevance of this work is substantiated by the fact that mutual translation of epic texts is continued within the framework of international translation project for releasing a series of bilingual editions “Epic monuments of the Peoples of the World” initiated in Yakutia in 2014. The team translators and editors requires theoretically grounded recommendations for translation into cognate languages using the intermediary language, which in this case is Russian. The difficulties of translation consists in the fact that both epic texts have common origin, similar literary-poetic characteristics and plots. In the course of this research, the author applied the analysis of lexical translation techniques and methods of reconstruction of syntactic peculiarities of the original; compares the similarities and differences between the literary techniques of both epics texts; describes the essence of translation transformations conducted by the creative team in translation of Altai epos into the Yakut language Conducted in the Soviet time academic translations of epic texts of the peoples of the USSR into the Russian language are of high quality and conveyed national identity of the original. Russian language as an intermediary language gives fullest possible comprehension of the content of the original. If the language is of third linguistic culture and incapable of accurately conveying the national realias and poetic beauty of the original, the translators can refer to the original in the language unfamiliar to them. In order to adequately convey a particular realia, the translators should understand the similarity of common Turkic realias in both linguocultures and resist the temptation to replace the Altai realia with the analogous of their native linguoculture; as well as be able to shape a new word or phrase so that they would sound organically in the target language, but at the same time look non-native, alien, and foreign.

DOI: 10.7256/2454-0749.2020.12.34500

Abstract: The goal of this article consist in interpretation of the major metaphor in Günter Grass’ novel “The Tin Drum”, and coverage of its interrelation with symbolism of the image of the protagonist Oskar Matzerath. The subject of this research is the metaphor of stopped time. The time stops for Oscar with regards to physical and emotional development. Special attention is given to the fact that the protagonist of the novel, who comes into the world with adult intelligence, deliberately stops his development at the age of three. Using the indicated metaphor, the author of the novel forms the key traits of the image of the protagonists: perpetual child, demiurge, trickster. The novelty of this research and special contribution of the author consists in revelation of direct correlations between the aforementioned traits of the main character of the fundamental problems of human existence. A child who refuses to grow up, symbolizes infantilism and denial of the generally accepted socio-ethical norms. At the same time, G. Grass describes dissolution of the surrounding world and blames specific nation in the crimes against humanity, endowing Oskar Matzerath with the traits of trickster and demiurge. The acquired results can be used in textbooks on the history of foreign literature and culturology; as well as in writing term and graduation theses by students majoring in the humanities.

DOI: 10.7256/2454-0749.2020.12.34511

Abstract: The subject of the research in this article is the factors of the vitality (viability) of the language and their influence on the development of the language. The author analyzes the actual parameters of the state of the Buryat language in the context of the main factors of vitality traditionally identified by researchers: the number of ethnic groups or the total number of native speakers, their share in the total population, language environment and language contacts, linguistic parameters, state policy, national identity, attitude to language, language reproduction, availability of materials for language learning, areas of use, place of residence of an ethnic group. The influence of the factor of the state language policy on the state and development of the language is also considered. The main conclusions are that the current state of the Buryat language in the context of the main factors of vitality is characterized by contradictory indicators. On the one hand, there are certain positive developments, on the other hand, there are factors that in many ways negatively affect his condition and development. Thus, the factors of the number of Buryats, their share in the total population of Russia, the Republic of Buryatia, the sphere of use, the place of residence of Buryats are characterized by negative trends. Certain positive aspects can be identified in the context of such factors as linguistic parameters, state policy, national identity, attitude to language, language reproduction, availability of materials for language learning.

DOI: 10.7256/2454-0749.2020.12.34554

Abstract: This article attempts to determine the attributes of the prose poem genre in the works “Herds” by Fazu Aliyeva and “The Old Woman” by Ivan Turgenev on the formal and emotional-semantic levels. Artistic parallels in creation of images by the authors of different generations are drawn. The subject of this research is the images of time, old woman and cliff and intertwinement of their destinies into a single time node. The object of this research is the lyrical narratives “Herds” by Fazu Aliyeva, “The Old Woman” and “How Fair, How Fresh Were the Roses…” by Ivan Turgenev. Special attention is given to analysis of the form and content of artistic images in “Herds”, in the context of prose poem “The Old Woman” by I. S. Turgenev, their conceptual and artistic peculiarities. The author also highlights the category of timely space in the narratives. The novelty of this research consists in drawing an artistic parallel between the lyrical narratives of Fazu Aliyeva and Ivan Turgenev regarding determination of the dominant and conceptual differences in creation of the image of time, description of the flow of time, connection between the past and the future, and interpretation of the theme of life and death. As a result, the identification of poetic beginning, philosophical comprehension and artistic presentation of the topic of life and death in the works of F. Aliyeva and I. Turgenev allows, upon similarity of sounding, tracing conceptual differences of the author's thought. Despite obvious similarity of underlying ideas, the aforementioned topic is described differently. In the works of F. Aliyeva, time is not confined, looks into the future, resembling in the succession of generations; with all the pain and losses, the image is life-affirming. In the works of I. Turgenev, the hero turns to the past, experiences the ultimate fear of death, everything stops in anticipation of the end of existence.

DOI: 10.7256/2454-0749.2020.12.34591

Abstract: The subject of this research is psycholinguistic and linguoculturological aspects of the procedures carrying out an exam for the status of “Russian native speaker”. Relevance of this work is substantiated by the need to develop a unified strategy for commissioners in decision-making procedure of recognition of foreign citizens in all regions of the Russian Federation. The research objective is to accelerate unification of the procedure by specifying the requirements for the status of “Russian native speaker”. In substantiation of the term that has descriptive character and is not codified in reference literature, emphasis is placed on the notional, content-related component. An attempt is made to set a requirement that the tasks must correspond to the content of modern representations on history, culture and national values. The examples of tasks with high though-provoking potential that can demonstrate the commonality of cultural and axiological worldview with the Russian society among the applicants for the status of “Russian native speaker”. The examples of practical application of such types of tasks by the authors of this article in terms of sitting of the commission on designation of the status of “Russian native speaker” to foreign citizens or stateless persons in Khanty-Mansi Autonomous Okrug –Yugra. The novelty lies in consideration of the concept from the perspective of axiology. The article is first to raise the question on correspondence of not only the level of command of grammatical rules of the language, but also the level of congeniality of the content of answers to the cultural worldview of the Russian society. This research authors can serve as the materials for formation of tasks in all regions of the Russian Federation, and help the applicants to prepare for the procedure.

DOI: 10.7256/2454-0749.2020.12.34561

Abstract: The object of this research is women’s lyrics in the Even literature. It is underlined that women's poetry, represented by the Evdokia Nikolaevna Bokova, Maria Amamich, Maria Prokopievna Fedotova-Nulgynet, Varvara Grigorievna Belolyubskaya-Arkuk, Ekaterina Nikolaevna Gerasimova-Aynady is not broadly reflected in literary studies, although the topic was discusses by the writers, literary scholars and critics, such as V. B. Okorokovs, V. Shemetov, V. Sivtsev, A. Burykin and others. The subject of this research is the works of Evdokia Bokova and Varvara Arkuk. The article explores the genre uniqueness of poems, as well as cognitive, educational and aesthetic meaning of lyrics in the works of E. Bokova and V. Arkuk. Relevance of this study is defined by the need for conducting contextual analysis of the Even women’s poetry. The scientific novelty consist in characterization of aesthetic uniqueness of women's poetry in the Even literature, and in analysis of certain aspects of the works of E. Bokova, V. Arkuk as a remarkable hue in description of the images of nature and inner emotions of the people of the North. The poems of E. Bokova and V. Arkuk are familiar to wide audience. The collections of poems that enriched the Even poetry with women’s lyricism were published in the mid-1990s in the Even language.

DOI: 10.7256/2454-0749.2020.12.34620

Abstract: The subject of the study is the characteristics of verbs of movement in the German language. The aim of the work was to identify the features of German verbs of movement, implemented in forms expressing long-term action ("Verlaufsformen"). These forms were peculiar to colloquial speech, but now some of them are already used as a language norm. After determining the corpus of analyzed verbs, each verb of movement was analyzed according to three possible forms of long-term action recorded by the dictionary. The characteristics of the presence/absence of a direct complement, a reflexive particle in the verb were considered, the frequency of territorial use and the possibility of implementation in speech were analyzed. The research methods were the continuous sampling method, the comparative analysis method, the description method, and the statistical method. В The scientific novelty of the study consists in a comprehensive description of the features of the functioning of movement verbs in long-acting forms in modern German. As a result, it was found that most verbs are implemented in the same long-acting form, some verbs are used in several forms, but at the same time a priority form is noted, all verbs have a similar implementation according to other signs indicated in the study. The results obtained can be used in the development of materials for theoretical courses on German grammar, theory and practice of translation, interpretation of text in German, communication with native speakers.

DOI: 10.7256/2454-0749.2020.12.34439

Abstract: The study of lexical-semantic structure of the Crimean Tatar language is one of the relevant tasks of modern Turkology. Systematic interpretation and presentation of the language suggests comprehensive characteristics of lexical-phraseological composition in terminology of paradigmatics, syntagmatics and epidigmatics. Selection of this topic is substantiated by the fact that the category of synonymy in the Crimean Tatar language has not previously become the object of special research. The relevance of studying this topic is defined by insufficient coverage of the problem in the Crimean Tatar language. The existing in modern scientific and educational literature records on synonymy of the Crimean Tatar language are rather fragmentary. The question of synonymy is one of the central in modern linguistics. Multiple aspects of synonymy are also relevant in the Turkic linguistics. The interest towards lexical morphology of synonyms, synonymous use of the borrowed lexis, as well as phraseological synonymy has increased over the recent years. A historiographical overview of the existing in Turkology scientific literature proves that the study of synonymy in Turkic linguistics is currently picking up. A substantial number of works dedicated to this topic examine various concepts of the phenomenon of synonymy, as well as its other important aspects. Many aspects of synonymy are quite relevant in the Turkic linguistics. The interest towards morphology of synonyms, synonymous use of the borrowed lexis, and phraseological synonymy is growing significantly.

DOI: 10.7256/2454-0749.2020.12.34722

Abstract: The article discusses the concept of educational competence, the component composition of foreign language communicative competence and the content of teaching the grammatical side of speech on the material of pronouns of the German language. The grammatical speaking skills presented at the center for research analysis are a means of forming communicative competence. Knowledge of grammatical rules is the basis for language proficiency. The organizing role is given to grammar, which is necessary for students to construct oral statements and understand foreign-language special texts. The article analyzes the features of teaching basic syntactic structures of the German language system, with methodically correct presentation of which students develop grammatical speaking skills. The need to pay great attention to the formation and development of grammatical competence is dictated primarily by the fact that communication in a foreign language is impossible without knowledge and ability to use words and phrases in their correct form in speech in accordance with the norms of the language being studied, as well as without the ability to recognize grammatical phenomena when perceiving someone else's speech.Possessive and demonstrative pronouns are the most difficult for the Russian-speaking audience to assimilate, due to the discrepancy between the forms of their formation and the different volume of their meanings in the contacting languages, which necessitates the use of methodological techniques to weaken the effect of interlanguage interference.

DOI: 10.7256/2454-0749.2020.12.34745

Abstract: The subject of this research is the content of images of linguistic consciousness of the Evenks who do not have a command of the native language. The goal consists in determination of the peculiarities of linguistic consciousness of the Evenks of Yakutia who do not have a command of the native language. Methodological framework of this research is comprised of the relevant works in the area of language contacts of modern linguists, as well as the works dedicated to the Evenki-Yakut and Yakut-Russian interaction. Works by the scholars of the Moscow Psycholinguistic School became fundamental in describing the worldview of the Evenks. The conducted sociopsycholinguistic comparative research of the ethnocultural specificity of adjectives denoting character traits of a human in the Evenki language allows determining the general and the particular, indicating the differences between the cultures and their ethnic specificity. The reconstructed via associative experiment model of lexicon represents the system of intersecting associative fields. The associative ties between the units of human lexicon are based on the main types of linguistic relations (paradigmatic, syntagmatic, derivational), as well as o extra-linguistic experience of a person, are the basis of associative relations between the units of the human lexicon. For example, associative fields is the method of externalization of consciousness, which helps in the analysis of linguistic consciousness, processes of production and perception of speech. The content of associative fields in different languages points at either similarity or discrepancy of the worldviews of different cultures. The acquired results of may be valuable for further comparative and area studies of languages of the peoples of the North that are under risk of extinction, as well as in studying linguistic consciousness, cross-cultural communication, linguoculturological research, theory of translation, and in special courses on problems of linguistics.

DOI: 10.7256/2454-0749.2020.12.34465

Abstract: The subject of this research is the peculiarities of representation of the images of gemstones in lyrics of the prominent poet of the XVII century – Âşık Ömer. The object of this research is his lyrics. The depth and diversity of Âşık Ömer’s poetic system makes his work especially relevant at present. The goal this article consists in the analysis of images pf gemstones, and determination of their role in the lyrics of Âşık Ömer. The images of gemstones and noble metals in his poetry are analyzed in three descriptive aspects: external description of beauty of the beloved; description of suffering of the love mate; description of cruelty of the beloved and pain of the love mate. The research methodology is based on the hermeneutical-interpretational, descriptive method and semiotic analysis of the texts. The relevance is defined by frequency, important semantic charge, and special artistic role of the images of gemstones in the poetry of Âşık Ömer, as well as the need for their consideration and analysis. The scientific novelty consists in the fact that this article is first to carry out the analysis of gemstone images in the lyrics of Âşık Ömer. It was revealed that gemstones and noble metals are more often used for describing the beauty of the beloved, her specialty and sublimity (values). In the image of the love mate, they symbolize pain and suffering. The poet may use the same stone or metal in describing both images, but it conveys a different meaning in each case. Such expressive means are an important component of the poet's lyrics, as they imply multiple meanings.

DOI: 10.7256/2454-0749.2020.12.34418

Abstract: This article is dedicated to examination of the process of conception of satire in Yakut literature. The object of this research is the origin and evolution of satire in Yakut poetry. The subject is the satirical compositions of the founders of Yakut literature A. E. Kulakovsky and P. A. Oyunsky. The goal consists in determination of the role of the first writers in conception and development of satire. Yakut literary studies feature research dedicated to particular authors and works, rather than satire as a whole. Therefore, the relevance of this article lies in the holistic review of satire. The theoretical-methodological framework is comprised of the cultural-historical method, within the framework of which the conception of satire is considered a product of social life and cultural-historical conditions of Yakutia of the early XX century. The work also employs the specific-historical and comparative-typological methods of research. The scientific novelty is defined by the fact that the Yakut literary studies currently do not have a comprehensive and systemic research of satirical genre in national poetry. It is established that the pioneer satire in Yakut literature is the founder of Yakut literature A. E. Kulakovsky, who devoted his works to harsh criticism of the conservative traditions of patriarchal-feudal society, rapacity and inhumanity of the new capitalist relations. Kulakovsky was first to create gallery of the satirical portraits of social nature, such as socially classified images of stingy wealthy man, drunken bourgeois, etc. In the 1920s, the pioneer of Yakut Soviet literature P. A. Oyunsky composed works that of socially charged nature. The poet introduced the following new genres into Yakut literature: fable, pamphlet, and parody. Their works surged public thought and marked the birth of satirical genres in Yakut poetry.

DOI: 10.7256/2454-0749.2020.12.34419

Abstract: The goal of this article consists in analysis of the novels of A.V. Ivanov “Community” and “Tobol” from the perspective of using the images of the Apocalypse. Examples of referring to apocalyptic symbolism in the prose A. V. Ivanov are demonstrated. Multiple examples of interpretation of Biblical symbolism of the Apocalypse are featured in popular culture; A. V. Ivanov uses the experience of such interpretations with regard to the genre of horror novel. The article considers the examples of realization of apocalyptic motifs, and their role in the works of A. V. Ivanov, namely motif of the end of the world and related cataclysms (including the phenomena of monsters and demons of the End of Time), spiritual apocalypse, and rise of the dead. The scientific novelty consists in the analysis of the aforementioned imagery as technique of horror literature. It is proven that Ivanov refers to the images of the Apocalypse through the prism of popular culture, as well as resorts to the original strategy of interpretation of the materials, where the images of the End of Time serve as the language of consciousness of the heroes as the people of their era. The conclusion is made that apocalyptic symbolism, on the one hand manifests as the marker of horror in the genre of popular literature, while on the other hand is used by the for articulation of ethical criticism of modernity.

DOI: 10.7256/2454-0749.2020.12.34464

Abstract: The subject of this research is the theme of the mission of poet and poetry in works of the pioneer of Yakut lyrics A. I. Sofronov-Alampa. The goal of this article consists in comprehensive analysis of the image of poet in his lyrics. The theme of poet and poetry is traced throughout his artistic journey. Alampa’s poetic heritage features 43 compositions on this topic, which is 12.6% of all his poems. It is noted that the aesthetic views and principles of Alampa were formed under the influence of the poetry of A. Pushkin and M. Lermontov. Reminiscences, constant references to the image of Prophet allow concluding that adoption of traditions of the classics led the poet to portraying the image of the Creator – a mediator between the divine powers and a human. However, the poet took a different approach towards this matter, through the “prism of the spiritual heritage of his nation”, and introduced into his native literature the image of Shaman as the higher force possessing the power of healing and word. Reflecting on the genesis of nature and poetic talent, Alampa refers to the founder of Yakut literature Alexey Kulakovsky as the Shaman – a Creator from God. But first of all, the Shaman at Alampa is a benevolent person – Algyschyt, who heals the wounded and lost souls with power of the word, and guides to the path of happiness. Sofronov grants a special mission and higher purpose to the Shaman-poet – “touch the hearts of the people with the word”. The scientific novelty consists in the attempts to examine the image of poet in the lyrics of Alampa.

DOI: 10.7256/2454-0749.2020.12.34706

Abstract: Within the framework of studying the typological varieties of modern Mari philosophical poetry, this article examines the lyrics of the contemporary Mari poet Nadezhda Emykan (Vasilyeva), particularly the poems from the compilation “I am the Daughter of Spring” (2016), which reflect the philosophical worldview and perception of the author, and in a certain way characterize the lyrical heroine. Research methodology contains historical-typological and structural-semantic analysis of the works, which allowed describing the structural-semantic levels of philosophical problematic, as well as revealing the authorial concept of the world and a human, and the type of lyrical heroine in the poetry of Nadezhda Emykan. The article discusses the fundamental philosophical problems of the lyrics of Nadezhda Emykan. In this aspect, the lyrics of this contemporary Mari poet is analyzed for the first time. It is proven that the philosophical problematic in Emykan’s lyric poetry is rich and diverse, demonstrating lateral thinking of the author, mental and emotional activity of the lyrical heroine. It is concluded that in analyzing various aspects of life, looking deeply into the present, the author of the book of poems “I am the Daughter of Spring” appears in two guises – as a romanticist, who refuses to accept many aspects of modern life, and as the “core” of the current “sinful” world; she understands the complexity of being, preserves her life principles, inner freedom and honesty therein.

DOI: 10.7256/2454-0749.2020.12.34443

Abstract: Concept of the “way of family life” is one of the unique concepts of the English-language linguistic worldview, as it reflects mental, cultural and behavioral traits of the British people. The subject of this article is the communicative methods of expressing the concept of “way of family life” on the example of children’s fantasy tale “The Borrowers” by Mary Norton. Research methodology is based on the analytical method (analysis of theoretical literature and factual material on the topic), descriptive method, and continuous sampling. The authors describe such aspects of the concept of “way of family life” as family traditions and routine, relationships between family members, family structure, parenting, rules, morality, and habits. The scientific novelty lies in adding more details to the existing representations on the concept of “way of family life” in the English-language linguistic worldview on the level of its verbal representation in the fantasy tale “The Borrowers” by Mary Norton. The acquire results allow stating that this fantasy tale creates a holistic image of the typical lifestyle of the English family, which implies such aspects, as responsibility for each other, mutual understanding, household issues, relationships between spouses and children, family traditions, distribution of roles in the family, family identity, continuity in child’s upbringing, relations with relatives and neighbors. The determined communicative peculiarities in verbalization of the concept of “way of family life” testify to the fact that in British society this concept is associated with such notions as tranquility, home, comfort, coziness, something very personal and dear to heart. Such privacy of feelings and space, as demonstrated in the analyzed material, is rooted in mentality of the British people.

DOI: 10.7256/2454-0749.2020.12.34535

Abstract: The goal of this research consists in the description of subjective-evaluative adjectives of general assessment of yakhshy ‘good’ / yaramay ‘evil’ on the material of Crimean Tatar language. The relevance of this research is defined by the need existing in Crimean Tatar Language for studying the evaluative function of an adjective. Theoretical framework of this research is comprised of the works of such scholars as O. Jespersen, A. A. Potebnja, V. V. Vinogradov, A. M. Shcherbak, E. M. Volf, N. D. Arutyunov, etc. The research employs the methods of analysis, generalization, and classification. The acquired materials can be used in the practice of teaching Crimean Tatar language. The novelty lies in the fact that this article is first to examine the semantics of adjectives yakhshy ‘good’ / yaramay ‘evil’ with evaluative meaning. It is established that these adjectives can move from one lexical-semantic group to another, due to the fact that semantics of the word initially carries its figurative meaning. The adjectives yakhshy ‘good’ / yaramay ‘evil’ in Crimean Tatar language can be on the periphery of multiple lexical-semantic groups, which can be divided into two main groups: sensory perceived by a human characteristics of the inanimate object, and properties that describe the appearance, age, and socio-communicative traits of a human.

DOI: 10.7256/2454-0749.2020.12.34773

Abstract: The subject of this article is the components of media discourse of a cultural event. Based on the quantitative content analysis and critical discourse analysis of media materials, the author examines peculiarities of the discourse of Robert Rozhdestvensky Altai Regional Literary Festival held since 2007. Analysis is conducted on the quantitative characteristics of publication dynamics (distribution of the material by type of media; by tone i.e. the context of mentioning – positive, negative, or neutral). Characteristic to these media texts is given from the perspective of organization of the discourse: determination of the tone of mentioning and discursive role of the mentioned individuals and organizations – active or passive, representation of communicative events. It is established that the event is covered primarily on the media platforms of regional authorities. Among the most frequently cited subjects in a positive context are the common participants, prominent figures, members of the poet's family, representatives of commercial organizations — sponsors and partners; while in a negative context – political parties, mass media, and administration. An active discursive role characterizes the organizations and representatives of culture and education, among whom are famous actors and authorities, including the governor; less active are the members of poet’s family, political parties, and commercial organizations. Therefore, most discursively active and presented in a positive way are the authorities, organizations and representatives of culture and education. Discursively passive participants are the common participants of a special event. The article demonstrates the positioning of the head of the region within structure of media discourse.