Имиджевая стратегия Великобритании: анализ ключевых платформ по оптимизации образа страны

Хауер-Тюкаркина Ольга Михайловна

doi:10.7256/2454-0641.2015.3.10212


	Journal Menu > Issues > Rubrics > About journal > Authors > About the Journal > Requirements for publication > Editorial board > Peer-review process > Policy of publication. Aims & Scope. > Article retraction > Ethics > Online First Pre-Publication > Copyright & Licensing Policy > Digital archiving policy > Open Access Policy > Article Processing Charge > Article Identification Policy > Plagiarism check policy > Editorial collegium


	Journals in science databases


	About the Journal

MAIN PAGE > Back to contents

International relations

Reference:

Tyukarkina O.M. Public image strategy of Great Britain: the analysis of strategies of the country’s public image optimization // International relations. 2015. № 3. P. 273-282. DOI: 10.7256/2454-0641.2015.3.10212 URL: https://en.nbpublish.com/library_read_article.php?id=10212

Имиджевая стратегия Великобритании: анализ ключевых платформ по оптимизации образа страны

Tyukarkina Ol'ga Mikhailovna

PhD in Politics

Lecturer at Moscow State University, Department of Russian Policy

119991, Russia, Moscow, GSP-1, Lomonosovskii prospekt, 27, korp. 4

tukarkina-msu@gmail.com

Other publications by this author

Article was published in rubric "World politics"

DOI:

10.7256/2454-0641.2015.3.10212

Received:

17-07-2015

Published:

09-08-2015

Abstract: The article analyzes the key image campaigns realized by Great Britain for the last 15 years with the aim to optimize the existing public image of the country as a “conservative and stiff” state and to increase the competitiveness of the country in the economic, cultural and political sense. In his famous work “The English People” George Orwell wrote that in the world of politics and force in the conditions of a permanent struggle for domination between the world powers (i.e. block confrontation between the USA and the USSR) England would have no resources for leadership. Therefore, the country’s role would come to the position of a satellite of one of the world super-powers. In this status Great Britain wouldn’t be able to influence the world developments. After the Second World War the role of Great Britain changed: the country became a secondary actor letting the USA become the global center. Even after the dissolution of the bipolar system in the late 20th century it is hard to call Britain a center of the world policy, let alone a hegemon.

Keywords:

international relations, foreign policy, Great Britain, public image of the country, Cool Britannia, image narratives, reputation assets, nation, values, security

References

1. Gamble A. Zukunftspotenziale der britischen Gesellschaft. In: Grossbritannien. Geschichte – Politik – Wirtschaft – Gesellschaft. Hg. Kastendiek H., Rohe K., Volle A. Frankfurt – New York, 1999.
2. Blake R. (Ed.) The English World. History, Character and People. London, 1982; Wehling H.-W. Großbritannien. England, Schottland, Wales. Darmstadt, 2007;
3. Colls R., Dodd Ph. Englishness: Politics and Culture 1880-1920. London, 1987;
4. Kidd C. British identities before nationalism: ethnicity and nationhood in the Atlantic world, 1600 – 1800. Cambridge University Press, 1999.
5. York P. When Things Could Only Get Better. Brand New Britain? Comments on the future of Britain following the 2010 UK General Election. [Elektronnyi resurs]. Rezhim dostupa: http://www.commentconference.com/brandnewbritain/docs/Brand-New-Britain-Report.pdf. Data obrashcheniya: 23.09.12.
6. The Editorial Intelligence Interview with Philippe Sands QC. Brand New Britain? Comments on the future of Britain following the 2010 UK General Election. [Elektronnyi resurs]. Rezhim dostupa: http://www.commentconference.com/brandnewbritain/docs/Brand-New-Britain-Report.pdf. Data obrashcheniya: 23.09.12.
7. Leonard M. Britain TM. Renewing Our Identity. Demos 1997. www.demos.co.uk
8. Blair T. Speech by the Prime Minister. Why the Dome is Good for Britain. Royal Festival Hall, 24 February 1998.
9. Carling Ph., Seely A.The Millenium Dome. Research Paper 98/32. House of Commons Library. 12 March 1998.
10. Wickens E., Paraskevas A., Bowen D., Hemmington N. Dream on, but realise the basics: Insights from visitor satisfaction – Case Study Millennium Dome, London. [Elektronnyi resurs]. Rezhim dostupa: http://www.academia.edu/168217/Millenium_Dome_Dream_on_but_realise_the_basics. Data obrashcheniya: 12.03.12.
11. Fail kandidata na provedenie Olimpiiskikh igr 2012 goda. [Elektronnyi istochnik]. Rezhim dostupa: http://www.london2012.com/mm%5CDocument%5CPublications%5CCandidateFile%5C01%5C24%5C07%5C59%5Cquestionnaire-response-english.pdf. Data obrashcheniya: 1.09.11.
12. Manoilo A.V. Tsennostnye osnovy upravleniya mezhtsivilizatsionnymi konfliktami: rossiiskaya model' // NB: Mezhdunarodnye otnosheniya. - 2012. - 1. - C. 32 - 43. DOI: 10.7256/2306-4226.2012.1.279. URL: http://www.e-notabene.ru/wi/article_279.html
13. Rep'eva A.M. Natsiestroitel'stvo. Formirovanie i sushchnostnye kharakteristiki (SShA i Rossiya). // NB: Mezhdunarodnye otnosheniya. - 2013. - 2. - C. 68 - 79. URL: http://www.e-notabene.ru/wi/article_8795.html

Link to this article

You can simply select and copy link from below text field.